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Graphic Art Requirements

Know what type of artwork to send us to help speed up the custom proces.

FlagandBanner.com brings you more than 40-years experience creating custom soft signage for advertising, events, decoration, branding, information, way-finding, identification and much more! See examples of our work in our Custom Portfolio. Choose your colors based on our Nylon Fabric Color Chart and Pantone Color Chart (please remember some colors will appear different on monitors).

You will need to provide us with VECTOR ART (line art) or RASTER ART (pixel art). Vector art is usually associated with drawing programs like Adobe Illustrator. Raster art is usually associated with paint programs like Adobe Photoshop. Vector is the desired file format.

You will need to save Vector files as listed in order of preference:
  • AI (Adobe Illustrator)
  • EPS (Encapsulated Postscript)
  • SVG (Scalable Vector Graphic)
  • ID (InDesign)
  • PLT (Plot File)

Your art needs to saved to either:

  • FlagandBanner.com's Dropbox or FTP site
  • CD or DVD
  • Flash Drive (memory stick)

For color calibration, a hard copy or PMS number for colors is required. Please see our Pantone Color Chart for assistance. Please Note: This chart is intended as a reference guide only. Computer monitors may not exactly match PANTONE®-identified color standards. Use current PANTONE® Color Publications for most accurate color.

Vector Art Specifications

Vector Art Example

Vector art is usually associated with drawing programs like Adobe Illustrator. Scalable Vector Graphics (SVG) and Encapsulated Post Script (EPS) files are preferred. In a vector file, each image consists of various shapes, points, and connecting lines. Vector art does not have size limitations which is what makes this type of file the best for us to use. All fonts must be outlined or converted to curves. If this cannot be accomplished, then the font must be included with the art in True type format.

All lettering within files must be converted to outlines so as to avoid font confusion.

Rastor Art Specifications

Raster Art Example

Limited usage, but manageable! Raster is the file format usually associated with paint programs like Adobe Photoshop. Each image is made up of screen pixels (like the image you find on websites, digital camera photos, or scanned images). These Pixels make the file huge and when you enlarge the file the pixels get larger and, unfortunately, easier to see. The proper pixels per inch (PPI or DPI) is required to prevent a jagged look in the final output.

Files must be set to the finished size and 100ppi or dpi (pixels/dots per inch) for optimal results. Files larger than 100ppi or 10MB file size are encouraged and acceptable.

For Example:
  • A 10' x 10' banner is full size at 120 inches by 120 inches set at 100dpi. (full size)
  • A 10' x 10' banner is half size at 60 inches by 60 inches set at 200dpi (half size)
  • A 10' x 10' banner is quarter size at 30 inches by 30 inches set at 400dpi (quarter size)
Still not sure you understand? Don't hesitate to call us at 1-800-445-0653. If you need to have our Graphics Department design it for you, we'll be glad too!

Why am I charged a Set Up Fee when I'm supplying art? When we receive your art it is not formatted to our printers. If we do not format it to our printers, there is no telling what the final product will be! At FlagandBanner.com, we want to do the best job for you. Quality and speed of service is very important to us and we want you to be satisfied with the end result. This requires us to reformat every design we receive and charge a set-up fee to insure your product is exactly the way it needs to look.

What is Single Reverse?

Single Reverse Example

Most flags are single-reverse, so they show a reversed image on the back. The U.S. flag is single-reverse, but it is not noticeable because there are no words. Many state flags, like that of Arkansas, display text, which is reversed on the back. The only way to make a flag read correctly on both sides is to print two flags and sew them back-to-back with a liner in the middle to prevent a shadow. This construction is called double-sided, and it doubles the weight of the flag, causing it to hang limply on the pole. Occasionally, customers will insist on this construction, even though it is not recommended.