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Up In Your Business Home PageAbout Kerry McCoy

Kerry speaks with Richard Deutsch, Owner of Piano Kraft of Little Rock

Air Date: 6/16/17

Listen to this week's podcast to find out:

  • Hear from Richard how music can heal the heart and soul.
  • Richard explains how he came to own a piano store from selling shoes in Texas. You never know whose watching.
  • Looking to get into playing the piano? Mr. Deutsch informs us on how to pair up with a teacher, some do’s and don’ts of learning, and how to help your kids enjoy their new journey into music.

Richard Deutsch, Owner of Piano Kraft located on South Main in Little Rock, came to the Natural State after selling pianos for many years in Dallas, Texas. He and his family made the move and have been committed to the Little Rock community ever since.

As a business owner, Deutsch uses Piano Kraft to not only serve customers but also the community at large by helping to improve lives through the art of music. Piano Kraft has offered it's continuous support to the growth and development of the historic South Main neighborhood. Like most small businesses it began as a small, relatively unknown store, and has since grown into one of the largest piano stores in Arkansas. In 2013, Piano Kraft added guitars and music accessories to the items it offers.

Deutsch and Piano Kraft supports music through venues across the state such as sponsoring the Hot Springs Musical Festival , the Central Arkansas Library System, the public school systems, local theaters, and Oxford American to name a few. They even sponsor a boat in the annual World Championship Cardboard Boat Races in Heber Springs, winning the event their first year entering and placing in the top three several years in a row.

Deutsch has a philanthropic heart. A few years ago, after the devastating tornados that hit several towns in Arkansas, most notably Mayflower and Vilonia, Piano Kraft partnered with Yamaha Corp. of America to provide musical assistance to schools and churches that lost all of their instruments. This partnership offered free use of digital pianos for a year. A total of 12 pianos valued at $36,000 were shipped to facilities as far as 90 miles from the Little Rock store.

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