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Up In Your Business Home PageAbout Kerry McCoy

DeAnna Korte, Executive Director of Riverfest, Inc. 

May 19, 2017

This week’s guest is DeAnna Korte, who since June 2004 has been the Executive Director of Riverfest, Inc., the largest festival in Arkansas. In her role leading all aspects of operations for Riverfest, DeAnna manages a $2.8 million budget and leads a team of 250 volunteers. The truly amazing part of her staff base is that she is able to do all of this with only one full-time and two part-time employees assisting her.

 Each year, DeAnna raises more than $650,000 in cash sponsorships and $700,000 in in-kind sponsorships that provide much of the capital necessary to continue presenting the festival, which June 1-4 will be held for the 40th consecutive year.

 After 12 years as a stay-at-home mom, DeAnna took her first job as a part-time administrative assistant at Riverfest in 1997. She served the festival as director of operations and volunteer coordinator from 2001 until she was promoted to executive director in 2004.

DeAnna was raised in Oklahoma City, attended Abilene Christian University in Abilene, TX, and moved to Little Rock in 1993. Before she joined Riverfest, DeAnna served on many committees at Holy Souls School, including taking on the role of president of the Parent Teacher Organization and chairman of the Dollar-A-Day Campaign for the Monsignor Allen Trust Fund, which raised more than $1 million.

DeAnna is active in several community organizations, including being past treasurer of the board of the River Market Neighborhood Association and serving on the board of the Downtown Little Rock Partnership. She is past president of the booster club for Catholic High School for Boys (serving as the first female president). She is a graduate of Leadership Greater Little Rock Class XXII.

 DeAnna is married to Joey Korte and has two sons – Ryan 31 and Kyle 26, and is a proud grandmother of 20-month-old Vivian.


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